Ok lets go and do it.

                                                 "Follow up"



1. When someone buys one of your products, You should follow-up with that customer. Even though you sent them to a thank you page, always send them a letter with another thank you message. If you didn't use your thank you page to promote another item, you should do this in your thank you letter.

If your customer bought from your website where you have other items, you should be pointing them to another item when they receive the thank you page. You could set up your thank you page with a note something like this.



Thank you for making a purchase from my website. I believe you will enjoy the product. By the way did you see this months special. Go back to the site now and look at the special.

If it has been removed already, just pick any item youwould like to try. Send me the sale's receipt and I will reimburse you 15% of the sale price. (Click Here to return.)

                                           "Use your Order page"

2. Another chance to sell more products is on your order page. When you send your customer to your order page you can point them to other products. Since they're ready to order a product, they may order another product or two. (A word of caution) Do not come on as a pushy salesperson here or you can lose the original sale. Just get them to look and let them buy.

                                               "Ask for referrals"

3. There is no better salesperson than a satisfied customer. If you have made your customers proud of their purchase, they will be glad to recommend you to their friends.
How do you make them proud? Congratulate them on making a wise decision. Tell them how much they will love their new product.

Reiterate the Great Benefits they will receive from their new product. Then ask for referrals. Get at least three, and offer a prize or gift if they will send 4 customers to your site.

                                        "Sign them up as affiliates".

4. Here is my favorite, and I think once you put it in force it will be your favorite. If your customer can give you 3 or 4 referrals, ask them if they would like to sell
to them and make a commission. Sign them up as affiliates.

This is the best way to find affiliates. Remember the best salesperson is a satisfied customer. How to do this.

Suppose you are my customer. Tomorrow you will receive an email from me thanking you again for your purchase.

(firstname) how many of your friends do you think would like to have a widget like yours (another product) We will send you a gift if you will refer 4 friends to my site and they become a customer. Just send me the names of your friends so I can match them as your referrals.

(After I get the names, I'll send you another letter.)

(firstname) Thank you for the referrals. I will watch for them so when they buy I can send you your gift.

Firstname, I am looking for someone like you that would like to supplement their income. All you have to do is keep referring friends to my site, or better yet I will
give you your own site like mine with your own URL so you can refer your friends to your site.

When someone makes a purchase from your site, I will handle all the delivering and payment processing and send you a check for 50% of the sale.

Fill out the simple form now, so you can get paid for the purchases of these 4 referrals you have sent me. Click here to get started now.
www.yourdomain.com

                                             "Sell reprint Rights"

5. If you have your own product, you can sell reprint and reproduction rights. This is almost as good as affiliates but not quite.

With reprint and reproduction rights, you sell the product to your customer. Then for an additional price you sell the rights. The customer then can sell the
product and keep 100% of the profit.

You will have links imbedded in the product that leads back to your site and you can do the same thing over and over.

The customer cannot change any part of the product unless he/she is your affiliate. then you will let them insert their affiliate ID in the product and make a
percentage of the sales from other products attached to the first product.

If I were going to sell a product with the resale rights, I would sell the Master resale rights. That way my customer could sell the product with the resale rights, and I could have more of my products circulating and be bringing more customers to my site so I could be making more sales.

                                            "Bundle Your Products"

6. Can your product can be bundled with other products? This can help you to expand your market. If you have a cook book, you can bundle it up with "how to market" products. Or you can bundle it with "how to groom your pet" product or about any other how to book. This will allow people other than chefs to see your book and you will receive more sales.

When you get your package bundled, contact ezine publishers with an offer to advertise your package in their ezines. You may have to pay for ads or some
publishers will advertise for a percentage of the sale.

If you have your package setup so you can collect the addresses of the buyers, you can afford to give 75% to the publishers because you are building up a mailing list you can continue to sell to.

                                                  "Offer a Discount"



7. When you are packaging your product for delivery, (if it is a physical product) you can include in the package a discount coupon for other products you have for sell. If your product is a digital product i.e. e-book, you can offer a discount for another product when you do your follow-up mailing.

                                                "Advertise Upgrades"

8. You can send your customers a catalog with products to upgrade the product they have already bought. If your customer bought a barbecue grill you can send a catalog with utensils, charcoal, heat bricks and any other product to use with the grill.

If your product is digital you can make a mini site detailing your upgrade products and email the page to your customer.

                                               "Gift Certificates"

9. If you have products that can be used as gifts for special days, you can offer gift certificates on your website. This will give you another prospect, when the gift recipient comes to your site to receive the gift. Always get the name and address of the recipient.



                                                 "Always Give"

10. If you're product is physical product, always include in the package, free items with your Website URL, or Business Name and Phone Number printed on
them. The items could be, Ball point Pens, Bumper Stickers, use your imagination, you can come up with more items you can use for advertising your business.

Always include enough free items, and ask your customer to give them to their friends.

Everything we have covered here is a form of advertising. If you have your business setup and running the only thing you can do to make more sales is do more advertising.

That statement takes into consideration that your sales letters are written to sale. Continue to improve your Sales page and your advertising.

To your success,

Delton Hathcock
51 Eddie Arnold Rd.
Bradford TN 38316
mailto:Delton@opportunity.com/
http://smartsite.opportunity.com


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